What I do

I help build connections between brands and audiences by making products and services relevant to real people through a blend of strategic insight, creativity and technology.

Being capable of end-to-end design means that I can remain hands-on throughout the project process, from initial understanding of the problem and audience, right through to design and launch. Over the years I've been able to develop a broad range of skills including UI design, UX design, prototyping, research, design thinking, creative strategy and management.

I've worked in the UK since 2010 for leading retail brands including Net-A-Porter and Mr Porter, Moss Bros, Sainsbury's and Habitat, whilst for nearly the last 4 years I have been working for Uswitch.

My design solutions are always produced with rigour, insight and attention to detail — and the results have often been both rewarding and highly effective.

A bit more about me

I was born in Italy and soon after I moved with my family to Brooklyn N.Y. where I spent the first 12 years of my life.

Once we moved back to Italy, I spent my teenage years in my hometown in Sicily, until I finished secondary school and moved to Milan to study Industrial Design at the Polytechnic University of Milan (Politecnico di Milano), where I got my Master's Degree, specializing in “Visual Communication Design”.

Many colleagues and friends would say that I am a hard-working individual eager to always learn more about design and improve my skills. I love to focus on the problem at hand, understand it thoroughly and create products that solve said problems.

I would also add that I’ve got an inclination to ‘thinking out of the box’ and a firm belief that anything is possible. Most importantly, by understanding client’s/customer’s needs or problems (which I’d rather think as opportunities) I can translate them into innovative and, at times, daring concepts.

When I'm not at work, I'll probably be entertaining myself with a bit of art (certainly at the top of my interest), painting and drawing especially. I also enjoy photography, books, music and cinema, powerful sources of inspiration, that often feed me original ideas.