What I do
I design products and services that connect brands with their audiences through user-centred, data-driven experiences that drive engagement and conversion.
With over 15 years in B2C mobile design, I specialise in UX/UI, interaction design and conversion optimisation.
My work spans retail, e-commerce, fintech, and mobile applications, with clients including Net-A-Porter, Mr Porter, Moss Bros, Sainsbury’s, Habitat, Uswitch, Lloyds Banking Group and Foolproof.
Leadership
For the last 5+ years I’ve been leading and mentoring design teams, helping good designers become great ones, thanks to a collaborative and rigorous leadership style, that's focused on raising quality while building confidence and creativity.
Recent work (collaboration and craft)
At Foolproof, I’ve delivered (and continue to deliver) initiatives for AXA, SITA, Faactum, Suzuki and Sky Mobile — from launching mobile insurance products to optimising complex conversion funnels.
I've got a hands-on from research to delivery, as well as technical fluency in HTML, CSS, JavaScript, PHP and CMS platforms; putting a strong focus on accessibility, brand expression and seamless collaboration with engineers and stakeholders.
Don't just take my word for it...
Dave Brady
Lead Product Manager - Sky
Giacomo always shows strong leadership, no matter the project in hand. He proactively defines various options, guiding the team through clear design routes and accelerating decision-making. His initiative means work progresses smoothly without the usual need for follow-up.
William Barraclough
Head of Product Design, International Wealth & Premier Banking - HSBC
Giacomo simplifies complexity — designing user-centred, data-driven experiences that strengthen how audiences connect with brands. He delivers high-quality, conversion-focused products and his blend of hands-on craft, leadership and technical fluency Giacomo ensures every solution is clear, accessible and impactful.
Jane Cook
Senior Design Consultant
Giacomo has a knack for untangling complicated problems and turning them into experiences people immediately understand. He creates products that perform, connecting users with brands in simple, meaningful ways. Thanks to his mix of practical design skill, team leadership and technical know-how, his solutions always feel clear, usable and effective.
Ruth Azar-Knupffer
Co-Founder - VerifyLabs.AI
Giacomo has a rare talent for making the complex simple, helping audiences understand and experience brands in more meaningful ways.
A bit more about me
I was born in Italy and spent my early years in Brooklyn, New York, before returning to Sicily as a teenager. Later, I moved to Milan to study Industrial Design at the Politecnico di Milano, earning a Master’s in Visual Communication Design.
Colleagues and friends describe me as a dedicated and curious designer who thrives on solving complex problems. I dive deep into user needs to create intuitive, meaningful experiences, always seeing challenges as opportunities for innovation. For me, design is about impact as much as aesthetics.
Outside of work, I draw inspiration from art, photography, books, music and cinema — with painting and drawing being lifelong passions.