Communication made simple
This was long overdue and in need of much attention, as during the many months spent replatforming and redesigning our entire website, we had to put this on hold.
One of the reasons to redesign them was that the previous templates were not responsive, this meant managiging both desktop and mobile versions were very time consuming. We needed to optimise our execution time, as well as being able to target more smartphones rather than just the iPhone 4.
The other reason, as important as the previous, was to maintain consistency throughout all our digital channels. Our old templates, whilst being inline with our old website, were clearly obsolete and poorly represented the new website and our brand's new look and feel.